Tuesday, April 15, 2008

Googolopoly

Earlier today I wrote about my eagerness for Google GDrive, a cloud-based file management service that has been rumored for years now.


The idea that Google could swoop in and dominate the online storage market certainly doesn’t help the founders of several startups sleep better at night. But they aren’t without their arguments for why a Google solution would be bad for consumers.


Box.net has come up with the following clever response to the idea that Google should control all of our information, including our files (click for a bigger view).



As the company describes it:



The goal of the game is to use Google shares to buy as many properties as you can without landing in the deadpool and losing your stock. As with any great board game, there’s a very real metaphor to what’s going on…. What happens when the Google monster gobbles up all that is left in the web world, is present on your cell phone, desktop, and even controls your health information? For all their product excellence, the threat of amassing this much data is too serious to ignore.



So the real question is, does placing Box.net on the board (between none other than LinkedIn and Facebook) mean the company sees itself as Google acquisition bait? And how do fellow startups Loopt and Scribd feel about being placed on Mediterranean and Baltic?

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